How to develop ideas

The idea

• Once an outline/ idea/ concept has been treated for an original media product it needs to be documented so that the client can read about it.
• The proposal should cover the purpose of the media product together with the detail with the form (e.g. a magazine), genre (e.g. type of music), content, target audience, resources required and what distribution/ marketing methods (e.g. via social media, type of media used will depend on the target audience) will be used.

Form, genre and content 

• Types (eg music, film, lifestyle)
• Interview, columns, festures, reviews
• Font styles
• Layout conventions
• Images

Target audience 

• Age 
• Gender
• Ethnic group
• Spending power
• Demographics (e.g. social class)

Resources and personnel

• Digital camera
• Camera lenses
• Tripod
• Graphics tablet (e.g. iPad pro)
• Computer system (e.g. windows, apple etc)
• Tablet
• Photoshop
• Software 
• Job roles 
• Responsibilities 
• Props
• Photographer 
• Model

Distribution and marketing 

• Synergy; when two companies work together in order to achieve the same outcome (in sync).
• Online presence; e.g. where will you advertise and what social media platforms will be used.
• Social media
• Cross promotion 
• Advertising; where and how.