unit 3 and 21 prep

The two different types of font: Serif fonts eg Times Serif fonts have additional 'decoration' added . Sans   serif fonts  e.g. Ariel Sans serif fonts are without anything extra added (e.g. flicks or points on the letters).  Font family ;  different font families have different connotations of writing the same front.   Ariel; Friendly, clear, informality, rounded letters, casual, fresh, modern, contemporary. Times; Professional, sophisticated, academia, serious, gravitas, mature, history, reputation, believable. Typeface;  Bold , italic , underlined , CAPITALS,  strikethrough  Typefaces and fonts are often used to stylise magazine as each option ( e.g.  underlined or in capital letters), may provide a different feel to magazine.  Graphic features; Puffs/pugs, bars of colour, ribbons, stars, shapes, dots, lines  These all draw the readers eyes to s...

                   

What makes a good photograph Good subject Good lighting  Good composition  Rule of thirds Centre of interest ; a photograph should have a strong focal point. Determine what it is before taking a photograph  Simplicity ; keeping compositions simple, avoiding busy background that may distract from the subject Subject off centre ; place the subject slightly off centre rather than the middle of the photo. Leading lines If a scene has strong lines, make sure the lines lead the eye into the frame rather than out of it. The lines should lead to the man points of interest.  Leading lines Viewpoint/ angles Shooting at various angles to capture different shots. Move the camera higher or lower than it usually would be. For dramatic effect use a birds-eye or worms-eye view. Lighting Dramatic lighting can add interest to a photo. Silhouettes make a subject dark as it photographed against a light background.  Framing   Framing a s...

Importance of a moodboard: Mood boards are often used to portray the atmosphere of a certain product. They can include; photography style, colour palettes, typography and patterns. Mood boards are one of the very first steps taken when a product is being designed. They provide a starting inspiration along with guidelines to work on. They can be useful when organising likes and thoughts.